The pondo toolkit and approach

Pondo follows an iterative, user-centred design process that is guided by research and user testing.

We use an industry-standard way of thinking about design. Over the decades we have refined our process and artefacts to get the best outcomes for each project, taking into account the users, budget, time-frames and technical considerations.

What is UX design, actually?

UX is the abbreviation for User eXperience design. A very trendy term these days with many different interpretations. But it’s nothing new, just a collection of things that we as an industry were already doing.

UX design combines usability best practice with information architecture, content strategy, visual and interaction design.

At pondo we bring these related disciplines together into a structured design process.

At its core, UX design is all about involving users in the process of building exceptional software.

Design & test, quickly

The basic idea is to design something quickly, test it with users as soon as possible and then refine it.

Pondo is able to design, test and improve software solutions rapidly, through a structured design process.
Pondo is able to design, test and improve software solutions rapidly, through a structured design process.

Once we (and the users) are happy you can build with confidence and we’ll know that the product will work the way users expect it to, and that it delivers what you need it to.

pondo will translate your vision into beautiful, clear designs for developers to build

Minimise risks and remove nasty surprises.

Avoid costly develeopment changes and build delays

Get clarity on your product before you build.

Scope & functionality

How long it will take to build

How much it will cost to build

What if we just go ahead and build?

Well, you could, and you might get lucky and build right the first time.

But it’s risky.

Building software without UX design is like building a house with no plans.

There’s a chance it will turn out ok, but you’re probably going to be breaking walls down and rebuilding, a lot.

Based on research (ask us for details) and our experience, if your product doesn’t go through a design process before the build, a few undesirables usually sneak in:

Misaligned assumptions about the product

Extra development work (expensive & time-consuming)

Disjointed features

Cumbersome workflows

Confusing navigation

Distracting unsightly visual design

Unhappy sales people and dissatisfied users

Our design toolkit & deliverables

Interactive wireframe prototypes

A wireframe created by Pondo, showing the basic content and structure of a screen layout

Although wire-framing happens towards the end of the design process they are a primary design artefact.

With wireframes we focus on content, structure and user flows. It’s where the product’s ideas and features are brought to life in screen layouts.

Interface visual design

A high fidelity screen created by Pondo, reflecting the final user interface for the product.

This is the final design step, where the product is given looks to match its winning personality.

User testing

A mobile phone attached to a recording device, used for testing designs with real users.

User testing is about challenging our assumptions, and being open to users’ needs.

The reward is that we catch things that users might struggle with, before they get built and baked into the product.

The sooner you can test, the easier and cheaper it is to fix.

User research & personas

User persona created by Pondo, used to understand the needs and behaviours of users.

Who are we designing for, really? We want to fully understand users’ needs and behaviours from the outset, before making design decisions.

Designing a banking website for a young, gen-Z customer base is very different to designing an app to control hearing aids for people with limited motor function.

Information architecture

Site map, used as a tool for structuring the content of a product.

How do the system’s information and actions fit together?

This becomes the intuitive navigation that users experience.

User journeys

User journey map, showing the steps a user would take to move through a product.

What are your customers trying to achieve? How can we help them move through the product as effortlessly as possible?

We solve a lot of problems here before we even get to wireframing.

Usability and UX reviews

UX review document, used to assess the usability and design of an existing product.

For existing live products, this is like user testing but relying on best practices instead of actual users. It’s much quicker and cheaper, and we find all the low-hanging fruit.