Pondo is a user experience design collective based in Cape Town, South Africa.

What is user experience design?

Simply put, it's a way of designing software that is centered around the people that will actually be using it. We help our customers design better software using User Experience Design (UxD) skills and techniques.

Why should I care?

UxD helps you to design and build easy to use, beautiful software, apps and websites:

More affordably
With less risk

UxD reduces the overall cost of developing software and by catching changes to the design before you build, it ensures that what you build will meet your needs and be great to use. It takes the guess-work out of building or revising a website or application. Less misses, more hits.

Interested? Call us now on 021 813 6415 for a free UX assessment and quotation.

User experience design is made up of a number of different disciplines. User experience design is made up of a number of different disciplines. Visit https://en.wikipedia.org/wiki/User_experience_design

Some of the related disciplines that we use in User Experience Design

Iterating through ever more refined versions of the design and testing with users along the way.

Why pondo?

We have nearly two decades of experience designing complex systems and products for South Africa's top companies. We have a broad range of experience and skills working with all kinds of different teams in all kinds of different industries. From CEO to developer, your biggest customer to your most junior user, we know how to incorporate everyone's input into a product.

Whether you want to build a completely new application, or revamp an existing website that needs some love, we can help.

Working on something interesting?
Get in touch with us for a chat, user-experience assessment or proposal.

Our process - The user experience design disciplines are the "what", our process is the "how" and the "when".

We need to link all the UxD disciplines together, using them at the right times.

The UxD process guides us, helping us to arrive at a solution that works for everyone.

The central idea behind this process is to build something quickly, even if it is rough, test it with users as soon as possible and then refine it.

Because we test along the way, we can be confident that our design will work the way the users expect it to, and that it delivers what you need it to.

With each iteration of the design, the deliverables get more refined. We could start with something as simple as a sketch on a whiteboard and then refine that until we have a working prototype.

Along the way we deliver what are called design artefacts, you are probably familiar with some of them. Things like personas, wireframes, mock-ups, prototypes and minimum viable products (MVPs).

Get in touch with us and we will be happy to pop in and give you more detail on our process and the deliverables we provide to customers.

New apps - You have a great idea for a new app or website but you don't know where to start?

We can help.

Pondo will translate your vision into something your developers can build and your users will love.

We will build something concrete that you can take to potential customers, investors and technical partners.

You will know what you will get when your developers are finished building it. And because your developers will have a clear idea of what they need to build, you will know how much it will cost to build before they start building it.

A sample wireframe

An example wireframe. You will have something tangible to show to all the stakeholders and get buy-in from everyone.

A sample wireframe

Some of the UxD artefacts that we produce.

Over the years, the User Experience Design community has built some really great tools and processes to help us build things to show users.

We are discovering new skills and techniques all the time that help us design better software.

There are some great tools for creating wireframes, prototypes and minimum viable products. These allow us to test our direction of thinking with users.

We also use a range of different user testing methods. Different testing works well at different times in the process. Some of our testing methods include contextual enquiry (Observing users in their environment), moderated one-on-one testing or unmoderated remote testing for simple usability questions.

Good stress.

Naturally, there is a tension between your business needs, the users' needs, and what is technically possible. All the different stakeholders in the product or project team have different things that are important to them.

It can be a challenge to get all stakeholders to work together towards the same goal.

With over 20 years experience working with multi-disciplinary teams, pondo will help you to balance this tension, so that everyone's needs are met.

Pondo can help you to balance the tension between business requirements, user requirements and technical constraints

Pondo can help you to balance your business needs, input from users, and the technical constraints

Existing apps - You have built an app, but it's not as great as you hoped it would be? You have frankenapp.

In our experience, there is one main way that websites, apps and especially business software miss expectations.

Bright idea

You have a brilliant idea for an application or website. It’s going to solve that huge problem that people have. The world will never be the same. You will be rich and people will invite you to parties.

A developer

You find some developers to build the app. This is usually done with a list of features. “The app needs to be able to...” They nod a lot. You are making progress. Champagne for everyone!

Pizza, fueling programmers since 1968

The developers lock themselves away in a dungeon to build your app. They use all the latest technologies and talk about “agile” and “angular”. They consume much pizza. Hooray!

An unhappy user

Over budget and past deadline, to your surprise, your app turns out to be nothing like your vision. It has all the features you asked for but it’s confusing, ugly and your users hate it. Botheration.

More features, more is more.

In an attempt to fix the problem you add more expensive features. More pizza is eaten. Your developers all buy Ferraris. Your app gets more complicated, uglier and less usable.


You have frankenapp. We can help, get hold of us.

Get in touch with us.

Call us now on +27 (21) 813 6415. Alternatively, send us an email below or get in touch through any of our social media channels.

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